Last year we saw back-to-school spending reach record highs, and this year is shaping up to be even bigger for retailers. The oldest members of Generation Alpha are now 13 years old, and Gen Z is heavily represented in both high school and college. All students are back in the classroom full-time, and parents and
As we approach key store resets and promotions for back-to-college and upcoming seasonal sets, it is important to keep the basics in mind – getting your set right from the beginning prepares you for an entire season of successful sales. Businesses face new challenges from a strained labor market and inflation. It is important to
We’ve never been more excited about a back-to-school retail season. After 2020’s constant back and forth of students going into school, or not, we’re thrilled that classrooms are able to safely open back up. It’s hard to tell who’s more excited: students or parents. But regardless of who’s more anxious to get out of the
Kids are back in school and brands are analyzing their back-to-school sales while getting ready for the upcoming holiday season. For brands and retailers selling products like pencils, backpacks, and clothes this season can be extremely lucrative. However, to claim a piece of the almost $27.6 billion in sales the back-to-school season generates each year,
