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What is Retail Merchandising?

Retail merchandising a process that helps retailers sell their products. Successful retail merchandising involves selecting products that will attract customers, while pricing and promoting them in ways that will encourage sales.

A retail merchandiser may be responsible for managing the following:

  • Pricing
  • Visual merchandising
  • Product advertising and promotion

  • On-site demonstrations

  • Planogram design and maintenance

  • Signage

  • Free samples

  • Product stocking

  • Inventory management

  • Count integrity

  • Inventory audits and verification

A good retail merchandiser needs to be aware of industry and market trends and have an excellent understanding of customer behavior and demand for their store’s products.

 

Retail Merchandising Benefits

Attracts customers - Good merchandising entices the customer to come into a store and make a purchase by making the buying experience a positive one.

Maximize space – With the right layout, shelving, and product displays, a business can expand its retail space without having to move locations or renovate. Effective retail merchandising can make a space look more attractive and work more efficiently. 

More sales – The bottom line is that a pleasant shopping experience that gives customers what they want at the prices they want translates into more sales.