Retail merchandising a process that helps
retailers sell their products. Successful retail merchandising involves selecting
products that will attract customers, while pricing and promoting them in ways
that will encourage sales.
merchandiser may be responsible for managing the following:
Product advertising and promotion
Planogram design and maintenance
Inventory audits and verification
A good retail merchandiser needs to be
aware of industry and market trends and have an excellent understanding of
customer behavior and demand for their store’s products.
Retail Merchandising Benefits
customers - Good merchandising entices the customer
to come into a store and make a purchase by making the buying experience a
space – With the right layout, shelving, and
product displays, a business can expand its retail space without having to move
locations or renovate. Effective retail merchandising can make a space look
more attractive and work more efficiently.
sales – The bottom line is that a pleasant
shopping experience that gives customers what they want at the prices they want
translates into more sales.